CarPay-Diem and PetrolPrices Forge Strategic Partnership to Enhance Competitive Edge and Profitability for Fuel Retailers.

CarPay-Diem and PetrolPrices Forge Strategic Partnership to Enhance Competitive Edge and Profitability for Fuel Retailers.

CarPay-Diem,a mobile fuelling and digital marketing platform and PetrolPrices, UK's leading consumer fuel pricing app, have joined forces to deliver an innovative forecourt experience to over 3 million users.

CarPay-Diem and PetrolPrices are excited to announce a strategic partnership leveraging CarPay-Diem’s cutting-edge technology to bolster competitiveness and profitability for fuel dealers, while offering users a seamless and rewarding fuelling experience.

The platform enables our connected retailers to effectively run digital marketing campaigns to reach drivers and deliver personalized promotions directly to customers' mobile phones while they are refuelling.

This collaboration solidifies CarPay-Diem’s leadership in the mobile fuelling market and sets the stage for its expansion within the UK. Concurrently, it enhances PetrolPrices’ in-app offerings, reaffirming its status as the UK’s leading mobility app, serving over 3 million users daily.

Developed by Luxembourg-based Kwalyo, the scalable CarPay-Diem platform has processed over 3.5 million mobile fuelling transactions since its inception in 2019.CarPay-Diem not only aids fuel retailers and card issuers in their digitization efforts but also empowers partner apps like PetrolPrices to deliver a superior driver experience. This includes enriching the forecourt experience with personalized promotions and discounts at participating vendors.

Through this partnership, PetrolPrices users will continue to enjoy savings on fuelprices and the convenience of paying mobile straight from their app. Additionally, they will benefit from exclusive, tailored promotions, further enhancing their fuelling experience with in-store discounts and offers at selected retailers.

Quotes:

Frédéric Stiernon, Chief Executive Officer of Kwalyo states “We are thrilled to announceour collaboration with PetrolPrices, a significant step forward in ourinternational expansion strategy. This partnership marks our entry into the UK market, introducing an innovative approach that seamlessly integrates mobile fuelling with a rewarding user experience. By joining forces with PetrolPrices,we aim to enhance their position as the UK’s preferred mobility app, offering unparalleled convenience and value to their users”.

Andrew Watson, managing director of myAutomate said: “We are delighted to enhance this essential service for our app users nationwide. Additionally, the CarPay-Diem platformem powers our connected retailers to efficiently execute driver acquisition andcross-selling campaigns. Tailored promotions are delivered directly to theirfuelling clients' mobile phones, precisely when they are on-site, maximizing engagement and value”.

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